Are you keeping up with employers’ changing expectations?

Employers’ requirements and their relationships to campuses are evolving.

The changing labour market; a shift to virtual recruiting; the hybrid workplace; and, the expansion of experiential programs are all having a significant impact on the work of employer relations professionals.

Become better equipped to engage employers on your campus.

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Increase engagement with employer partners Increase engagement with employer partners
Attract new opportunities for your students Attract new opportunities for your students
Advance your career in employer relations Advance your career in employer relations
Are you responsible for attracting employers to your campus, developing opportunities for your students or strengthening relations with external partners?

The Employer Engagement Academy is designed for professionals working in post-secondary offices that partner with employers: career services, cooperative education, work-integrated learning, experiential learning, and others.

Become an invaluable resource for your employer partners.

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5 live workshops 5 live workshops
10 hours of intensive learning 14 hours of intensive learning
Online and interactive 4 interactive group sessions
Online and interactive Online and interactive
A supportive network of peers A supportive network of peers
Dedicated program web portal Dedicated program web portal

Program & Schedule

(All times based on Eastern time zone)

The Employer Engagement Academy features five 2-hour sessions that include workshops, presentations and panel discussions that will be presented live online over a span of 6 weeks. There will also be four 1-hour small group activities that will allow participants to dig deeper into the subject matter and engage in discussions with other employer relations professionals.

All 2-hour sessions will be recorded and made available for review for 6 months after the completion of the program.

Participants will be supported via a dedicated web portal to facilitate on-going discussion, information sharing, and networking over the course of the program.

Week 1

Monday, November 1, 2021
2:00 PM - 4:00 PM (Eastern)
Workshop/ Discussion

  • Discuss how relationships with employers are evolving
  • Learn how to generate and cultivate new employer leads
  • Hear about employers’ key challenges when recruiting students

Wednesday, November 3, 2021
2:00 PM – 3:00 PM (Eastern)
Small Group Activity: Tackling Employer Challenges

  • Examine employers’ most significant challenges when recruiting post-secondary students
  • Discuss tactics for addressing these challenges 
  • Identify best practices for exceeding employers’ expectations
  • Discuss how to measure success when attracting and maintaining employer relationships.
Week 2

Monday, November 8, 2021
2:00 PM - 4:00 PM (Eastern)
Workshop/ Panel

  • Help your employers mitigate risk
  • Build trust and add value for your employer clients
  • Hear from a panel of employers about their DEI recruitment initiatives and how you can support them

Wednesday, November 10, 2021
2:00 PM – 3:00 PM (Eastern)
Small Group Activity: DEI Recruitment & Monroe's Motivated Sequence

  • Discuss how your department can support employers in sourcing, selecting, attracting, and retaining diverse talent
  • Identify the challenges you face in meeting employers’ diversity recruitment needs
  • Consider how you can use the Monroe sequence to inspire employers to take action
Week 3

Monday, November 15, 2021
2:00 PM - 4:00 PM (Eastern)
Workshop/ Discussion

  • Build a business case to hire your students
  • Learn about labour market trends and emerging jobs
  • Discuss how the workplace is evolving

Wednesday, November 17, 2021
2:00 PM – 3:00 PM (Eastern)
Small Group Activity: Employer Events & Activities

  • Gain insight from other professionals and share your expertise in developing employer events and activities
  • Identify best practices for dynamic employer events and activities
  • Co-design a high-impact employer event or activity
Week 4

Monday, November 22, 2021
2:00 PM - 4:00 PM (Eastern)
Workshop: Sales Style Indicator (SSI)

  • Discover your natural selling style
  • Learn about a framework to determine clients’ preferred buying styles
  • Become more effective at attracting and maintaining relationships with employers

Wednesday, November 24, 2021
2:00 PM – 3:00 PM (Eastern)
Workshop: Insights from the Campus Recruitment Outlook Report

  • Gain insight into employers’ recruitment methods, preferred skills, and key challenges 
  • Learn about the tools employers use to promote their brand on campus
  • Find out which relationships employers most value on campus
Week 5

Wednesday, December 1, 2021
2:00 PM - 3:00 PM (Eastern)
Optional Discussion Groups

This is an opportunity for you to join your specific cohorts (e.g., co-op, business schools, faculty-specific depts., central career, WIL/EE, managers, people who are new to their roles, etc.) to discuss topics of particular interest to you.

Week 6

Monday, December 6, 2021
2:00 PM - 4:00 PM (Eastern)
Panel: The Changing Employer/Campus Relationship

  • Hear from a panel of employers and educators about how things have changed because of the pandemic and will these changes be sustained
  • Find out what the relationship looks like when it’s at its best
  • Learn how you can address what isn’t working

Workshop: Students Views of Employers and Careers

  • Gain insight into students’ career aspirations, job search processes, and behaviours
  • Find out what services and support students require from their schools
  • Learn about their interests in prospective employers

All details are subject to change.

Speakers, Panelists & Facilitators

Panelist Headshot
Kimberley Dart

Manager, Haskayne Career Development Centre,
University of Calgary, Haskayne School of Business

Panelist Headshot
James Davidson

Director Talent Acquisition and Global Mobility,
PwC Canada

Panelist Headshot
Kristine Dawson

Associate Vice-President, Experiential Learning and Innovation,
Algonquin College of Applied Arts and Technology

Panelist Headshot
Graham Donald

President,
Brainstorm Strategy Group Inc.

Panelist Headshot
Jennifer Husband

Campus Program Manager,
QuadReal Property Group

Panelist Headshot
Stéphanie Joseph

Talent Acquisition Consultant,
Marsh McLennan

Panelist Headshot
Lisa Kramer

Head - Recruiting Marketing Strategy, Enterprise Campus Recruiting & Student Experience Programs,
BMO Financial Group

Panelist Headshot
Jared Lindzon

Future of Work Thought Leader, Public Speaker, Journalist, Freelance Writer,
Fast Company, Globe & Mail

Panelist Headshot
Julie Rahmer

Senior Consultant,
Brainstorm Strategy Group Inc.

Panelist Headshot
Michelle Tiwari

Campus & Diversity Events Coordinator,
Metrolinx

If you work directly with the employers that hire your students, then the Employer Engagement Academy is designed for you.

FAQs

Expand FAQ
What is the schedule and time commitment?

The core of the program is five 2-hour sessions and four interactive group activities held over 6 weeks. Participants are expected to network and collaborate on team projects, share and present their ideas and results, and contribute to a supportive learning environment.

All 2-hour sessions will be recorded so that participants can access any sessions that conflict with their personal schedules.

Expand FAQ
Will there be recordings available?

Yes, each 2-hour session will be recorded and available exclusively to program participants for 6 months after the completion of the program.

Expand FAQ
What happens if I miss a session?

There’s a good chance that at least one or two of the workshops will conflict with your other commitments. We’ll post the recordings within 24 hours of each workshop, so you’ll have plenty of opportunity to catch up.

Expand FAQ
Who should participate?

If you work directly with the employers that hire your students, then the Employer Engagement Academy is designed for you.

Registration Fees

Individual
$1050

per person

Registration Deadline October 31

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Group of 3 or more
$735

per person

Registration Deadline October 31

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